"Group 7" on TikTok is a viral trend started by musician Sophia James as a clever marketing experiment to promote her song "So Unfair". It is a playful, exclusive community of users who claim they found her seventh video, which went viral. People have since embraced this status by making their own content about being in Group 7, which is often jokingly referred to as "the elite group" or "for the baddies".
• Origin: Sophia James created a series of videos and declared that the seventh one was "Group 7". She stated it was a "science experiment" to see what video would get the most reach.
• Viral status: When the seventh video went viral, the concept took off, and users who found it considered themselves "in" Group 7.
• Community: The trend grew into a community that shares inside jokes, stories, and inside jokes, often calling themselves the "kindest corner of TikTok".
• Embracing the trend: Other creators and users have joined in, creating their own videos about Group 7 and what it means to be a part of it.
• Marketing success: The trend is seen as a successful marketing strategy for Sophia James's song and has generated a lot of community engagement. [1, 2, 3, 4, 5, 6]
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Henry McClure
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