Reno

**Executive Summary: Park Lane Mall Sales Performance**  

**August 1990**

### Overview

Park Lane Mall, Reno’s leading shopping center in “The Biggest Little City in the World,” continues to deliver strong sales growth amid a diversifying local economy. The 500,000-square-foot mall achieved robust year-to-date same-store sales increases through May 1990, significantly outperforming the broader Washoe County market.

### Key Performance Highlights

- **Same-Store Sales Growth**: Mall-wide same-store sales rose **8.5%** over 1989 levels through the first five months of 1990.

- **Sales Productivity**: Specialty mall sales reached **$292 per square foot** in 1989, with momentum building toward exceeding **$315 per square foot** in 1990.

- **Outperformance vs. Market**: Park Lane’s overall year-to-date sales grew **10.6%**, compared to just **4.0%** for general merchandise sales across Washoe County.

- **Occupancy**: The property remains highly occupied at **99%**, reflecting strong retailer confidence.

### Top Gaining Categories (YTD Same-Store Sales Growth through May 1990)

- **Jewelry**: **+23.1%**

- **Gifts/Cards/Books**: **+18.8%**

- **Women’s Apparel**: **+11.4%**

- **Family Apparel**: **+9.3%**

- **All Categories (Average)**: **+8.5%**

- **Household**: **+8.2%**

### Strategic Context

Despite Reno’s traditional reliance on tourism (which still accounts for about 25% of business), the mall is benefiting from economic diversification driven by major employers such as Porsche Cars North America, Liberty Mutual Insurance, and General Motors. Leasing manager **Henry McClure** noted that these additions are helping achieve broader economic goals beyond the casino industry.

Mall manager **Charles Moore** emphasized that even with new competing strip centers, Park Lane remains the dominant retail destination in the Reno area due to its convenience, warm atmosphere, and strong local shopper loyalty.

### Conclusion

Park Lane Mall’s impressive sales momentum—led by double-digit gains in key categories and solid outperformance of county-wide trends—positions it as a resilient and thriving retail hub. The combination of high occupancy, targeted category strength, and a supportive local economy underscores its continued appeal to both residents and tourists.

*Source: August 1990 newspaper article featuring Park Lane Mall performance data and executive commentary.*

Henry McClure  
785.383.9994
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