Must start writing

Video generally gets better reach and initial engagement (views, shares) because it's processed faster and grabs attention, while well-crafted written posts often drive deeper, targeted engagement (comments, discussion) and are better for detailed info on platforms like LinkedIn, with the best strategy often using both formats to appeal to different user preferences and platform algorithms. [1, 2, 3, 4]  

Why Video Excels: 

• Faster Processing: The brain processes video much faster than text. 

• Emotion & Connection: Video ignites emotion and builds personal connection more quickly. 

• High Shareability: Video generates significantly more shares than text/image posts combined. 

• Visual Appeal: It's inherently more engaging and can convey complex info visually. [1, 5, 6, 7, 8]  

Why Written Posts Still Matter: 

• Deeper Engagement: Text posts often get more comments and community building, as users have time to process and respond. 

• SEO & Accessibility: Text offers better SEO and accessibility for those with disabilities. 

• Detailed Info: Great for in-depth insights or technical topics where reading is preferred. 

• Platform-Specific: On platforms like LinkedIn, text can outperform video for visible engagement. [2, 3, 4]  

The Best Approach: 

• Use Video for Awareness: Leverage video for broad reach, emotion, and storytelling (Reels, TikTok, YouTube). 

• Use Text for Depth: Employ written posts for building community, sharing detailed insights, and targeted conversations. 

• Mix Formats: Combine both for a comprehensive strategy to capture different audience preferences and platform strengths. [1, 2, 3, 4, 9, 10]  

To help you decide, would you like to know which content types perform best on specific platforms like Instagram, LinkedIn, or TikTok? 

AI responses may include mistakes.

[1] https://www.leightonengage.com/blog/why-video-performs-better-on-social-media

[2] https://www.linkedin.com/posts/kimjwillis_video-versus-text-which-is-best-it-depends-activity-7174736105152421890-w2rB

[3] https://www.adweek.com/media/i-tried-linkedin-video-to-see-if-it-lived-up-to-the-hype-heres-what-i-learned/

[4] https://www.belmoredigital.com/tvfmw/content-strategy-creation/video-vs-text-content-the-era-of-reels-and-popularity-20240410

[5] https://oneims.com/blog/video-text-content-one-clear-winner

[6] https://vidico.com/news/why-is-video-marketing-so-effective/

[7] https://www.guidde.com/blog/why-videos-are-more-effective-than-text-for-support

[8] https://read.crowdfireapp.com/2023/04/05/written-content-vs-video-content-which-is-more-effective-and-when/

[9] https://www.cincopa.com/blog/video-content-vs-text-content-which-one-works-better-for-your-brand-and-why/

[10] https://makeyourcopycount.beehiiv.com/p/is-video-content-better-than-written-content

Henry McClure  
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