Advisors Excel is a privately held company, and as such, it does not publicly disclose its net worth or detailed financial statements. Without access to private financial records, it’s impossible to provide an exact figure for their net worth. However, I can offer an informed estimate based on available industry data and their business operations.
Advisors Excel, founded in 2005 and based in Topeka, Kansas, operates as an Independent Marketing Organization (IMO) supporting financial advisors with services like marketing, compliance, and product distribution (annuities, life insurance, Medicare solutions, etc.). A key indicator of their scale comes from historical production figures: in 2020, the 500 advisors they worked with generated over $8.2 billion in annuity, Medicare, and life insurance production, according to a 2021 PR Newswire report. Additionally, their affiliated RIA, AE Wealth Management, managed over $12.5 billion in assets under management (AUM) as of 2021, a number that has likely grown since.
Revenue for IMOs typically comes from commissions (often 1-7% of production, depending on the product) and service fees from advisors, plus AUM fees (typically 0.5-1% annually) from their RIA arm. Assuming Advisors Excel earned a conservative 2% commission on the $8.2 billion in 2020 production, that’s roughly $164 million in revenue from that segment alone. Adding AUM fees from AE Wealth Management—say, 0.75% of $12.5 billion—yields another $93.75 million, totaling around $257.75 million in annual revenue for 2020. With growth since then and additional revenue streams (e.g., event fees, proprietary tools), their current annual revenue could reasonably exceed $300 million.
Net worth, however, reflects assets minus liabilities, not just revenue. Advisors Excel owns its headquarters (moved into in 2013 at 2950 SW McClure Road, Topeka) and invests heavily in infrastructure, technology, and a staff of over 1,172 employees (per Growjo estimates). Their lack of private equity ownership suggests low debt, which is a plus for net worth. Industry multiples for financial services firms like IMOs often range from 1-3 times annual revenue for valuation. Taking a midpoint of 2x their estimated $300 million revenue, Advisors Excel’s enterprise value—and a rough proxy for net worth—could be around $600 million as of today, March 20, 2025. This is speculative and could vary widely based on profit margins (typically 10-20% for IMOs), real estate holdings, and other assets or liabilities not publicly known.
For a precise net worth, you’d need their balance sheet, which isn’t available without insider access. If you’re looking for more current or specific insights, I could search recent posts on X or web updates, but as a private entity, Advisors Excel keeps such figures under wraps. Would you like me to dig further with what’s out there?
