Tuesday, November 18, 2025

Fail

Who are the best failures

While there is no exact annual number for new coffee ventures that fail, studies indicate high failure rates: some sources report that around 75% of new coffee shops fail within the first year, while others suggest a failure rate of over 50% within five years. This is higher than general small business averages due to factors like intense competition and challenges with financial management, operational efficiency, and customer retention. [1, 2, 3, 4]  
First-year failure 

• Estimates suggest 75% of new coffee shops fail within the first year. 
• Other data points estimate the first-year failure rate is closer to 56%. 
• This is significantly higher than the general small business failure rate, which is about 20% in the first year. [2, 3, 4, 5]  

Five-year failure 

• It is estimated that roughly 50% of new coffee shops fail within the first five years. 
• Some surveys of coffee shop owners believe that a figure as high as 56% to 73% will fail within five years. 
• Again, this is higher than the general small business failure rate, which is around 50% after five years. [1, 2, 5, 6]  

Reasons for failure 

• Competition: High saturation in the market. 
• Financial management: Poor cash flow, under-capitalization, and mismanaging costs. 
• Operational efficiency: Lack of consistent management and oversight. 
• Location: Choosing a location without sufficient research. 
• Customer retention: Failing to build a loyal customer base. 
• Lack of unique selling proposition: Not having a clear niche or unique offering. [1, 2, 5, 7, 8]  

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Henry McClure  
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