Chop chop

ChopMore! by Price Chopper (https://www.google.com/search?kgmid=%2Fg%2F1v62j57r) is a new value-focused, no-frills grocery concept that officially launched in Kansas City on October 27, 2026. Developed by Cosentino’s Food Stores, a family-owned local grocery giant operating in the metro area for more than 75 years, the banner is designed to go head-to-head with large national big-box retailers and discount chains like Aldi. [1] (https://startlandnews.com/2026/10/chopmore-price-chopper/), [2] (https://www.grocerydive.com/news/chopmore-price-chopper-grocery-supermarkets-value/873028/)
The store operates out of a 50-year-old, sentimental site that formerly housed a standard Cosentino's Price Chopper in the Brywood Center. [1] (https://www.yahoo.com/news/articles/kansas-city-newest-grocery-store-190706575.html), [2] (https://startlandnews.com/2026/10/chopmore-price-chopper/)
Chop More!4.2(2.1K)
Grocery store
Closed8700 E 63rd St

The Cost-Plus Wholesale Model

Rather than using standard retail markup percentages or relying on fluctuating weekly sales, ChopMore! relies on a transparent "cost-plus" pricing strategy. [1] (https://www.grocerydive.com/news/chopmore-price-chopper-grocery-supermarkets-value/873028/), [2] (https://www.supermarketnews.com/new-stores/cosentino-s-price-chopper-debuts-new-discount-banner)
• At-Cost Shelf Pricing: Every item in the store is marked exactly at the wholesale cost the supermarket paid to acquire it. For example, canned vegetables are priced at 80 cents (down from a standard 99 cents) and bags of potato chips are marked at $2.47 (down from $3). [1] (https://www.yahoo.com/news/articles/kansas-city-newest-grocery-store-190706575.html)
• The 10% Checkout Charge: A flat 10% markup is added to the bill at the cash register to cover store overhead and operational expenses. [1] (https://www.supermarketnews.com/new-stores/cosentino-s-price-chopper-debuts-new-discount-banner), [2] (https://www.grocerydive.com/news/chopmore-price-chopper-grocery-supermarkets-value/873028/)
• The Bottom Line: Even with the added 10% checkout fee, the business model yields significantly lower everyday prices than conventional supermarkets. At the front of the store, a comparison display showed a standard cart of everyday grocery items ending up roughly $85 cheaper at ChopMore! than at competing regional supermarkets like Hy-Vee. [1] (https://www.grocerydive.com/news/chopmore-price-chopper-grocery-supermarkets-value/873028/), [2] (https://www.yahoo.com/news/articles/kansas-city-newest-grocery-store-190706575.html)

How They Keep Costs Low

Cosentino's is able to sustain this wholesale discount model by aggressively thinning out the store's operating expenses: [1] (https://startlandnews.com/2026/10/chopmore-price-chopper/)
• No Gimmicks or Ads: The store has completely eliminated traditional print ads, marketing budgets, and loyalty cards.
• Reduced Labor and Staffing: ChopMore! operates with about 60 workers, compared to the 100 employees needed to run the traditional Price Chopper format in the same space.
• Streamlined Merchandising: To quicken stocking times and cut down on labor, products are heavily merchandised using raw pallet drops on endcaps and open display bins.
• No Service Counters: The store has removed full-service meat and fresh bakery departments. However, it still maintains an extensive variety of pre-packaged meats, baked goods, fresh produce, dairy, dry pantry goods, and liquor. [1] (https://startlandnews.com/2026/10/chopmore-price-chopper/), [2] (https://www.supermarketnews.com/new-stores/cosentino-s-price-chopper-debuts-new-discount-banner), [3] (https://www.yahoo.com/news/articles/kansas-city-newest-grocery-store-190706575.html)
Cosentino's management has noted that they will monitor the financial performance of this initial location closely over the coming months to determine whether they will expand the ChopMore! banner to other areas across the Midwest. [1] (https://www.grocerydive.com/news/chopmore-price-chopper-grocery-supermarkets-value/873028/)
If you want, I can help you with:
• The store's exact hours of operation
• Directions or public transit options to get there
• A comparison of how its model differs from Aldi or Costco
Let me know how you would like to proceed.


Henry McClure
785.383.9994 

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