Moreno Valley's Household Incomes Have Doubled — and Retailers Are Taking Notice

34,000 jobs created and restaurants outperforming national averages by 25%.

View email in your browser Retail Insight is a sponsored video series produced by Shopping Center Business, capturing insights from leading retail real estate firms at ICSC Las Vegas 2026. What's Driving Retail Demand in Moreno Valley When local restaurants are outperforming their national chain averages by as much as 25 percent, retailers tend to pay attention.    In this Retail Insight interview from ICSC Las Vegas, reporter Nellie Day sits down with Melissa McClain, economic development manager for the City of Moreno Valley, to explore what's driving one of Southern California's most compelling — and still underleveraged — retail markets. With 215,000 residents and 2.4 million people within a 20-mile trade radius, the city has quietly built the consumer base retailers look for. Average household incomes have roughly doubled over the past decade to more than $121,000 annually, fueled by more than 34,000 jobs created in the last 12 years and a growing roster of Fortune 500 employers.   Major projects in the pipeline include a new town center, a 40,000-square-foot immersive museum at the Moreno Valley Mall, and the World Logistics Center — a master-planned industrial community projected to bring 20,000 permanent jobs at full build-out. Taken together, they point to momentum that's far from finished.   Watch the video to hear McClain make the case for why Moreno Valley may be the most underrated retail opportunity left in Southern California — and what the city is doing to make sure developers and retailers can move quickly once they see it. Watch the interview About Moreno Valley Moreno Valley in Southern California is home to 215,000, with 2.4 million people in a 20-mile radius. Centrally located in the growing Inland Empire, Moreno Valley occupies the junction of I-215 and SR-60 (with 56.2 million trips per year). Moreno Valley's 40-plus shopping destinations and average household income of more than $121,000 supports tenants like Costco, SuperTarget, Home Depot, Lowe's, Macy's, Burlington, Ulta, Floor & Decor and Sprouts. Restaurants include Texas Roadhouse, Raising Cane’s, 85 Degree Bakery, Portillo's, BJ's Brewhouse, Habit Burger and Dutch Bros., with sales often exceeding 25 percent above the national chain average. Hotels include Residence Inn, Holiday Inn Express, Fairfield Inn, Ayres, Tru by Hilton and Woodspring Suites with Hilton Garden Inn and Home2 Suites in development. Forward to a Colleague Retail Insight by Shopping Center Business is a special publication of France Media Inc., published in conjunction with industry partners who sponsor video content. This series features video interviews recorded at ICSC Las Vegas 2026. To participate in future Retail Insight series, contact Scott France at 404-832-8262 x108 or scott@francemediainc.com or Ryan Nixon at 404-849-5424 or ryan@francemediainc.com. This email was sent to mcre13@gmail.com. You are receiving this email because you are a subscriber of a France Media publication. If you do not wish to receive Retail Insight emails, please unsubscribe. Manage Subscriptions    |    Unsubscribe    |    Privacy Policy    |    Forward to a Friend