mcre Media : Fwd: 🟩 New brand video: I'll know

Wednesday, October 1, 2025

Fwd: 🟩 New brand video: I'll know

Henry McClure
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---------- Forwarded message ---------
From: XX-XY Athletics <hello@xx-xyathletics.com>
Date: Wed, Oct 1, 2025, 12:00 PM
Subject: 🟩 New brand video: I'll know
To: <mcre13@gmail.com>

The fight for fair competition in women's sports isn't over.

WOMEN'S (XX)

MEN'S (XY)

ACCESSORIES

The fight for fair competition and free speech in women's sports isn't over. Many think the battle has been won, but real victory will only come when the silent majority joins the brave few who are already speaking out.

Here are the facts:

80% of Americans agree that girls and women's sports should be protected. For girls and women only.
Most of those stay silent, fearing harassment, ostracism—even violence—from a bullying minority.
Meanwhile, girls lose out as boys continue to steal team spots and awards from deserving female athletes, with agenda-driven states like California fighting to keep it that way.
The silent majority waits for others to take a stand, leaving the burden to the youngest female athletes.

We created a new ad leaning into this insight. We tapped a range of women who have spoken out and suffered the consequences of doing so. They share their view of how we'll know when it is really over.

Watch it now.

WATCH OUR NEW CAMPAIGN

WEAR OUR LOGO GEAR ON 10/10, REAL WOMEN'S DAY