Facebook doesn't have a strict, official hard limit on posts but recommends no more than 5 posts per day to maintain engagement and reach. Exceeding this, particularly going over 25 posts, can be seen as spam, negatively impact your content's reach, and potentially lead to account restrictions. Instead of a fixed number, Facebook's system looks for spammy behavior, so it's best to prioritize quality over quantity. [1, 2, 3, 4]
Why Facebook has posting limits
• Prevent spam: Limits discourage users from excessively posting, which can overwhelm the platform's environment. [2]
• Maintain user experience: It ensures authentic sharing and prevents content duplication that could lead to issues for users. [2]
• Protect your content's reach: Posting too often can reduce the visibility of your individual posts. [1, 2]
Best practices for posting on Facebook
• Focus on quality content: Prioritize creating engaging, high-quality content that your audience finds interesting rather than low-quality, frequent posts. [4]
• Use the professional mode dashboard: Leverage your professional mode dashboard to see which posts get the most engagement and adjust your strategy accordingly. [4]
• Be consistent but not excessive: Aim for consistent posting, but keep it at a manageable level. Most experts suggest posting once or twice a day, or even a few times a week, depending on your audience and content. [1, 5, 6, 7, 8]
• Monitor your performance: Pay attention to how your followers respond to your posting frequency. If you notice engagement dropping, it might be a sign you're posting too much. [9]
AI responses may include mistakes.
[6] https://www.ollyolly.com/blog/2025/02/05/how-often-should-a-small-business-post-on-social-media/
Henry McClure
785.383.9994
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785.383.9994
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