So, I think there's a lot of confusion when it comes to my products. I get a lot of emails asking me… "Are your products only for Black people?" "Why do you only sell to Black people?" "Are you racist?" So let me clear the air. Now, as humans, we're all different. But at our core, we're all the same. Our bodies need the same vitamins, minerals, and enzymes to thrive. That said… My products benefit all humans. White, Black, Yellow, Red, or Green. Color or race doesn't matter. But at the same time, I own a business. And as a business owner, I believe all businesses need a mission. My mission? To help Black Americans battle their failing symptoms. You see, there's a reason Black Americans suffer from the highest rates of hypertension, diabetes, chronic obesity, and heart disease. And I believe part of the reason is… We don't get the attention we need to achieve better health. I'm talking… Healthcare, nutritious foods, and education. We don't get enough of it. And that's why I'm trying to "bridge the gap." Now, of course, if you're my customer… And you're not Black… I'll serve you equally with the same respect, energy, and dignity. I'll do everything I can to help you achieve your health goals. No matter what color you are. But that doesn't change my mission. Which means… My marketing, communication, and message will always focus on Black Americans and the problems we face. So no, I'm not racist. I'm simply focusing my energy on a single problem that Black Americans struggle with. And that is… Our skyrocketing rates of failing health. Hope this makes sense. Have a blessed day… -John Carlisle |
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