A few weeks ago, I wrote an email about a guy named Jon. Jon didn't like that I emailed him 3 times reminding him of the items he left in his shopping cart. And that's ok. What's not ok? The way Jon approached the situation. He insulted me. He threatened me. He talked down to me. Then advised me on how I should communicate with my customers. He also made sure to brag about his communications degree from Annenberg school of communications. I guess this was his way of telling me why I should listen to him. Now of course, Jon was unsubscribed from my email list. But what's funny is… Jon has a fancy degree in communications (so he says). But has no idea how to communicate effectively. Now, here's another email from an Infinite Age subscriber: === John, A lot of people feel his pain. We get all kinds of spam, junk and a plethora of promotional emails every day. I just spent a couple of hours deleting over 100,000 emails most of which I did not read. I have over 100,000 to go. People do not like sooo many emails or texts or spam calls or all the prompts when trying to call just to talk to a real person. I can see you are passionate about your product. It will sell itself if it is as good as you promote it to be. Respectfully,
Edwina === This customer doesn't have a degree in communications. However, her email perfectly communicates her point. Without insulting and without telling me I'm stupid. She treats me with dignity and respect. And because of this… I'm not emotionally triggered and open to listening to her. I assume Edwina isn't a graduate of Annenberg (like Jon). But she was 10 times better at communicating her point. She understands… When you enter a conversation, avoid attacking the other person. Why? Because they'll immediately "close off" and refuse to listen to anything you have to say. Instead, they go into "defense" mode. And are focused on defending themselves from your oncoming attacks… Rather than listening to you. You see, when you feel attacked, you get emotional. And when you're emotional, logical communication is impossible. Case in point… If you want to effectively communicate, avoid triggering emotions at all costs. Just some simple advice to help you live a better life. Have a blessed day… -John Carlisle | 
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